Amazon Buy-with-Prime. Sell Products WITHOUT Amazon Fees. Build Brand Awareness and Customer Loyalty with your very Own Web Store – AUDIT ONLY

What is ‘Amazon Buy-with-Prime, Sell Products WITHOUT Amazon Fees’?

So you’ve built a successful business on Amazon. Congrats!
We don’t need to tell you how strict Amazon’s rules and regulations can be.

Do you know how to fix a suppressed listing?
How about a suspended or deactivated Seller Account?

There are many 3rd parties that can help you to restore your account, in the meanwhile you are losing money.

Warehousing/Storage fees and Lost Sales are the first costs that come to mind.

Amazon provides an excellent service, but it does makes sense to have your own Independent Web Store up and running. If your Top Selling ASIN got suppressed, at least you would still have a revenue stream.

Amazon Buy-with-Prime, Sell Products WITHOUT Amazon Fees

Build your Brand

Amazon enable sellers to easily upload their products and start selling immediately. However, there’s a price to pay for this privilege. With so many sellers on the same platform, competition can be fierce.

Amazon Homogenizes the appearance of Listings so that the products look like they are all from the same supplier. Effectively there is no reason why a customer should choose your brand over other – except price.

Having your own eCommerce Website will make you stand out from the crowd. You can choose the colour scheme, Lay-out and design the User Experience (UX). When a Visitor feels comfortable using your site, this builds trust and confidence in your brand. As long as you deliver the service that you promise – you are on to a winner.

Avoiding the Dutch Auction

Amazon is crawling with brands selling similar products. Because of this, Consumers have the upper hand. As mentioned above, Listings on Amazon are very similar by design. The delivery service is almost always excellent. So one of the Biggest differences between Brands is the price point.

When you are forced to compete with ever decreasing prices, it’s easy to see your profits disappear. Personalised service and a Unique Selling Point (USP) on your Own Online Store can push the price back up again. A common strategy is to use Amazon for volume and your Web Shop for specialist or High Gross Profit (GP) Items.

Repeat Business from Loyal Customers

An old adage says that 80% of customers make 20% of your revenue, 20% of customers make 80% of your revenue.

New-to-Brand customers are essential, but repeat business is your life-blood. Amazon has a lot of rules about how you contact “their” customers. A Virtual Shop enables you to build an email list of Loyal Customers. Marketing studies show that well targeted email campaigns can yield impressive results.

You can include User Guides, Demo Videos and FAQ Fact Sheets to keep your customers engaged. The bonus is that you will be able to upload some of this content to Amazon.

Online Shopping is an ever-growing market and setting up an eStore is super easy. The tricky part is keeping your Listings Current and Optimized.

Get traffic to your Virtual Store is a constant task. It will be a case of trial and error to see which method works best for you.

You can get ‘FREE’ Organic Search Engine traffic Via eShop SEO. Paid traffic Via services such as Google Ads and Social Media promotion and of course not forgetting Amazon DSP!

Customer Data – Knowledge is Power!

Amazon keeps a lot of data to themselves (Especially about Non-Purchasing Visitors). However, Google Analytics installed on your Internet Shop is a different story.

Once it is hooked up, you can get all sorts of data. Page Bounce Rates, Time on Page, Search Terms as well as the all important Online Sales Conversions. In the EU, the new privacy laws have stopped some features of Google’s data collection, but there is still enough data to perform a thorough analysis. An absolute gem is the harvesting of email addresses via Site account creation and newsletter subscriptions.

Another tactic you can try is Audience Remarketing. If a Potential Customer has visited your Internet Store in the past 90 days, you can arrange for ads to be shown to them on Social Media or any other websites that belong to the Google Display Network. These users have a higher than average intent to Buy Online.

Sales Funnel Analysis is invaluable. You can track every Click a Customer made before their purchase and every page they viewed. This data can offer a detailed insight into their customer journey which will help you improve your marketing and targeting of new business.

Shopify

Everything you need to sell online, all in one place
Whether you’re building a website, managing inventory, or responding to customer questions, you can do it all with Shopify.

WooCommerce

Build exactly the eCommerce Website you want. WooCommerce is a customizable, open-source eCommerce Platform built on WordPress.

Wix eCommerce

Create an online store with the leading eCommerce platform. Sell online with a professional online shop. Launch, run and scale your online store with an industry-leading eCommerce Website Builder and advanced business features.