Amazon Item Listing Detail Page SEO Optimization. Help Customers find your Listings Via Organic and Paid Search – AUDIT ONLY

What is Amazon Item Listing Page SEO Optimization?

Amazon use similar principles to Website SEO (Search Engine Optimization) for their A9 Algorithm. When a Customer enters a Search Term into the query window, those details are cross referenced with Organic Listings as well as Paid Search. If your Listing Ranks highly for a Relevant Keyword, Amazon will push your Product far more often.

This article will begin to unravel the process behind getting your Listings Boosted and Optimized for success. Here is the official guide from Amazon .

It is a bit dry so we’ll cover some of the most important parts here.

Product Listing Optimization

Your Product Listing Page is your Shop Window for the Internet. It makes sense to create a display area that pulls out all the stops. You can add Images, Infomercials, Bullet Points, a Detailed Description, fact sheets as well as the Native Customer Review and Q&A sections.

The more interactive your Listing is the longer your Prospective Customer will stay on the page. This is beneficial for your ranking even if they don’t buy from you.

Amazon’s primary concern is their customers’ shopping experience. If you align yourself with their ethos, you will get results. When you are Optimizing the Listing, try to think in terms of a Potential Customer.

Do you have FAQ’s about the product? Do people praise or criticise certain aspects of the Product? How can you capitalize on this? Being pro-active and responding to feedback can super-charge your sales.

Now we’ll go through  Amazon Listings’ Best Practices and the Key components of a powerful Listing.

Product Title

This is your “Elevator Pitch“. You need to get your message across accurately and succinctly whilst being enticing. It also needs to be detailed without overwhelming.

Brand name, model number, colour, size and primary use are essential inclusions. You might get inspiration from best sellers in similar categories. NEVER USE ALL CAPS! emojis or Promo messages.

If you break any of these rules, Amazon may not warn you. Or even worse – EXCLUDE you from the Index. More details here. 

Product Images

We advise that you stick to Amazon’s guidelines 100%. Amazon’s Product Image requirements detailed here. 

Amazon are very protective of their sales environment and spend a lot of time and energy perfecting their environment. The more you align yourself with their requirements, the more they will push your products.

High definition images are a must, you may even need to have new images shot specifically for Amazon. The Main image needs to fill at least 85% and be on a white background. There are many more requirements mentioned here. 

Product Bullet Points

Item Listing Bullet Points allow you to identify Key Information about your Product. You can have 5 in total and shouldn’t exceed 1,000 characters or 200 per bullet point.

This tool behaves like the headlines of a newspaper and draws the customer to your product detail page in an easy to digest way.

Bullet points are not always indexed by the Amazon shopping algorithm, but having them there is advisable as a best practise. More details here.

Product Description

The Meat and Potatoes! If you don’t get this right, your Listing has no chance! This is one of the most important aspects of Amazon Item Listing SEO optimization.

This is where you get a chance to tell the Algorithm what your item is all about. You need to do plenty of Keyword research and make sure to include as many relevant Keywords as you can.

You can add up to 2,000 characters, so use them wisely.
More info on specs and guidelines here. 

Product Reviews and Feeback

Reviews are an essential part of the Amazon ecosystem and Listing Optimization Process. 4 & 5 star reviews heavily affects your Listing’s ranking.

It also helps Amazon visitors understand how your product interacts with the real world (not always fairly). There are many 3rd party companies that can help you automate an Amazon Feedback and Review Drive. Using AI, you can build up your listings’ credibility. Ask us for more details.

Keyword List (In Manage Inventory)

We have saved the best for last. This is probably the most important area to fill out correctly. Please take a few moments to read through the official Amazon guide to Search Terms and Keywords

Getting this one right is a 2 stage process
1) Researching the Keywords you Want to Rank for (also the keywords you actually do rank for)
2) Ensuring you follow the rules when telling Amazon about the Keywords.