Amazon DSP Management. Programmatically Buy Video and Display Ads to Promote your Brand, Products or Services – AUDIT ONLY

What is Amazon DSP Management?

Amazon Demand Side Platform is an advertising solution that enables you to reach new and existing audiences. Advertising space can be bought from multiple sources on and off Amazon.

1) Desktop & Mobile Display Ads

Display ads that look similar to Sponsored Product ads. They can display on and off Amazon Owned and Operated sites and apps. However, they go by the CPM not CPC model (Which is typically used in Amazon Sponsored Ads). These ads have a phenomenal reach.

2) In-stream Video Ads

A video ad that shows across Amazon’s Owned and Operated Websites and Mobile Apps. Amazon DSP Management by Seller ADvantage will guide you through.

3) OTT

A prime spot to promote your product or brand. These ads will show on top quality, highly viewed content such as TV, News and Sporting events.

As of Q1 2021, there are 200 million Amazon prime subscribers

IMDB TV and other connected entertainment networks enables you to display ads to a Massive Global Audience.

4) Mobile Interstitial Ads

A customised Amazon ad that shows on mobile devices

1) In-Market

If a customer has recently viewed or purchased an item, the product category is used to deduce likely Customer Intent. For example someone who recently researched fit-bit watches could indicate an interest in Health and Fitness.

Somebody searching for Children’s Party Invitations may also be interested in Party Decorations and Thank-you notes. This audience type is useful for building Brand Awareness as well as driving sales.

2) Lifestyle

This section is created using Shopping Patterns that indicate a customer’s current stage of life. For example moving home, new parents or change of career. Using this data can be very helpful to target products that are complementary to their situation.

3) Demographic

This data is provided to Amazon by a third party. It includes information such as age, gender, socio-economic status and education. For example it could be used to Target Customers within a specific income band that is known to purchase a product regularly.

4) Retargeting

This is a very powerful tool. If a potential customer has recently viewed your product or similar (but didn’t actually buy), you can Re-target them with ads for the product. Many people go through a consideration phase before purchasing. It gives this audience a prompt to consider your product whilst they make up their mind which product to buy.

5) Advertiser Audiences

You can use data collected from third parties – such as pixel data from your own website or a CRM/DMP System. This allows you to create audiences that are highly specific to your existing customer base. You can upload the data in a flat file format.

6) Additional Custom Audiences

You can create an infinite combination of audience types based on your own research. You can target Amazon Visitor Searches, views and purchases. Viewing behaviour on Prime Video or IMDB TV. You can even overlap these audience for instance, people who searched for a product in the last 30 days, but didn’t purchase and also has a keen interest in Electronic gadgets and are over 50.

With DSP, you don’t just have to advertise Amazon Products. You can also direct traffic to your Own Personal Web Shop.