How Amazon DSP Helps Sellers Win Customers Outside the Marketplace
Leverage Audience Segmentation with Shopper Insights
Amazon DSP’s biggest advantage is its access to first-party shopping behavior. To make the most of this, start by defining your top audience segments: frequent buyers of related products, in-market shoppers
Amazon DSP vs. PPC: When to Use One, the Other, or Both
1. Align Campaign Objectives with Platform Strengths
Before you spend a single pound, pinpoint what you want to achieve. If your goal is rapid sales from high‐intent shoppers, PPC is your go-to—bid on exact and phrase match keywords to capture people actively
Boosting Brand Visibility with Amazon DSP: What Every Seller Should Know
1. Architect a Full-Funnel Audience Strategy That Mirrors the Shopper Journey
Start broad with lifestyle and in-market segments to build awareness off-Amazon. Narrow to mid-funnel “product viewers” and “brand viewers,” then zero in on cart abandoners or ASIN retargeting pools. Use exclusion
Why Amazon DSP is the Future of High-Intent Advertising
1. Build Precision Audiences by Layering Retail and Behavioral Signals
Start by carving your shoppers into three tiers. Tier 1 is remarketing—people who’ve viewed, carted, or purchased your ASINs in the past 30 days. Craft urgency-based creatives to convert fence-sitters or upsell
From PPC to DSP: Unlocking a Whole New Level of Advertising
Design Audience Architecture: Building Segments That Outperform
PPC waits for shoppers to type a query; DSP decides who should see your ad before that moment. Group audiences into three clusters—prospecting, retargeting, and loyalty. Prospecting could be “wellness
Amazon DSP Unleashed: How Sellers Can Reach Beyond Search
Integrate DSP with Sponsored Ads for Full-Funnel Synergy
Treat DSP impressions as the storyteller and Sponsored Ads as the closer. Use Amazon Attribution or Marketing Cloud to see how many purchases start with a display or video view and finish with a search click. Exclude shoppers who’ve just clicked your Sponsored
Reducing ACOS: How Amazon Sellers Can Achieve More with Less in PPC
Audit Your Search Term Reports Regularly
Keep an eye on which search terms are driving clicks but not converting. Cut out the waste by adding poor performers as negative keywords.
Segment Campaigns by Match Type
Create separate campaigns for broad, phrase, and exact match keywords. It gives you better control and clearer performance data.
The Amazon PPC Playbook: Insider Strategies to Maximize Visibility
Use Search Term Isolation to Control Relevance
Move high-converting search terms into exact match campaigns. This gives you more control and ensures you’re only paying for traffic that converts.
Implement a Tiered Bidding Structure
Bid higher for your best-performing keywords, and lower for those with weak metrics. This helps you focus your budget where it counts.
Winning the PPC Game: Cutting-edge Tips Every Amazon Seller Should Try
Dynamic Bidding Optimization
Let Amazon adjust your bids in real time based on how likely a click will convert. This saves money on low-value clicks and focuses spend where it’s most effective.
Utilize Amazon Attribution for External Traffic
Track performance from external platforms like Facebook or Google. It helps you understand which outside traffic sources actually drive conversions on Amazon.
Optimizing Your Amazon PPC Spend: The Essential Guide for Smart Sellers
Conduct Comprehensive Keyword Research:
Discover high-performing keywords and prioritize long-tail terms for more targeted traffic and better conversions.
Leverage Negative Keywords Strategically:
Regularly add negative keywords to prevent irrelevant clicks and control wasted spend.