Audit Your Search Term Reports Regularly
Keep an eye on which search terms are driving clicks but not converting. Cut out the waste by adding poor performers as negative keywords.

Segment Campaigns by Match Type
Create separate campaigns for broad, phrase, and exact match keywords. It gives you better control and clearer performance data.

Use Search Term Isolation to Control Relevance
Move high-converting search terms into exact match campaigns. This gives you more control and ensures you’re only paying for traffic that converts.

Implement a Tiered Bidding Structure
Bid higher for your best-performing keywords, and lower for those with weak metrics. This helps you focus your budget where it counts.

Dynamic Bidding Optimization
Let Amazon adjust your bids in real time based on how likely a click will convert. This saves money on low-value clicks and focuses spend where it’s most effective.

Utilize Amazon Attribution for External Traffic
Track performance from external platforms like Facebook or Google. It helps you understand which outside traffic sources actually drive conversions on Amazon.

Conduct Comprehensive Keyword Research:
Discover high-performing keywords and prioritize long-tail terms for more targeted traffic and better conversions.
Leverage Negative Keywords Strategically:
Regularly add negative keywords to prevent irrelevant clicks and control wasted spend.

Conduct Comprehensive Keyword Research
Effective scaling begins with in-depth keyword research. Employ specialized PPC tools like Helium10 or Jungle Scout to identify high-performing, low-competition keywords. Regularly refresh your keyword portfolio to stay ahead of trends and optimize visibility for your listings.
Segment Campaigns by Product Performance
Segment campaigns based on individual product performance to allocate your budget strategically. High-performing products should be prioritized with aggressive bids, while lower-performing products may require a more conservative approach or product improvement strategies before intensifying PPC spend.

Conduct In-Depth Market Analysis
Assess your competitive environment thoroughly by examining market trends and competitor strategies. Identify strengths and weaknesses within your niche, enabling informed decisions to optimize your advertising strategies effectively for success.

Leverage Data-Driven Insights
Utilize analytics tools to capture real-time performance data, transform raw numbers into actionable insights, and refine your campaigns accordingly. Embrace data-driven decision-making to allocate budgets and improve overall ad efficiency.

Embrace Data Analytics to Drive Ad Strategy
Harness detailed performance metrics and custom dashboards to evaluate and optimize ad campaigns. Use historical data and real-time insights to inform smarter bidding strategies while ensuring your ad spend reaches high-performing segments.

Utilize Advanced Keyword Research Tools
Adopt sophisticated keyword platforms that uncover niche search terms. These tools offer insights into search volumes and buyer intent, allowing for precise targeting that improves visibility and reduces wasted spend.

Automated Bid Optimization – Utilize AI-powered platforms that adjust bids in real time based on market trends, historical performance, and competitor activity. This ensures your bids are always competitive without overspending.

Advanced Keyword Segmentation – Leverage advanced AI tools to uncover and segment long-tail and indirect keywords. This approach allows you to target highly relevant search terms that drive qualified traffic to your listings.

1. Conduct Comprehensive Keyword Research
Use advanced tools to uncover high-volume, low-competition keywords that resonate with your target audience. Continually refine your keyword lists to reflect market trends and competitor strategies.
2. Choose the Appropriate Campaign Structure
Decide between automatic and manual targeting; organize your campaigns by product categories or varia

Amazon’s advertising ecosystem has evolved into one of the most competitive arenas for online sellers, demanding not only creative marketing but also a sophisticated, data-driven approach to campaigns. For intermediate to advanced PPC practitioners, the challenge lies in balancing aggressive bids and precise targeting while maintaining a healthy Advertising Cost of Sales (ACoS). With the ever-shifting dynamics of customer behavior and fierce competition for ad space, sellers must adopt innovative strategies that leverage advanced analytics, automation, and continuous optimization. This article presents ten actionable tactics designed to empower experienced Amazon advertisers in lowering ACoS without sacrificing overall sales performance.